{"id":37111,"date":"2019-03-04T10:29:56","date_gmt":"2019-03-04T15:29:56","guid":{"rendered":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/?p=37111"},"modified":"2019-03-04T10:39:54","modified_gmt":"2019-03-04T15:39:54","slug":"go-to-team-san-francisco-crew-macys-legacy-stores","status":"publish","type":"post","link":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/2019\/go-to-team-san-francisco-crew-macys-legacy-stores\/","title":{"rendered":"Go To Team San Francisco Crew | Macy’s Legacy Stores"},"content":{"rendered":"

Macy\u2019s is a legacy retailer, a holdover from several generations. <\/span><\/p>\n

The popular retail chain store was founded in 1858 and has a history of over 150 years. The department store giant has been a part of several traditions over the years including the Macy\u2019s Day Parade and extravagant window displays during the Christmas season in New York City.<\/span><\/p>\n

Through their popular window displays, Macy\u2019s created and defined what we know as window shopping today. Our San Francisco<\/a> DP, Zach Reed<\/a>, had the pleasure of working with Crew 1 TV to interview employees at Macy\u2019s in Santa Clarita.<\/span><\/p>\n

During the shoot, our crew interviewed four employees who spoke more on what makes that store location unique. The employees also talked about what it means to be a legacy store. In addition, we asked about upcoming store themes and what they are planning for the celebration of the year of the pig!<\/span><\/p>\n

\"Macy's<\/p>\n

Go To Team crews setup the interviews on the main floor. Lights and displays were set-up in the background to act as a backdrop. We set-up two generay light panels, one as a key and another as a hair light. Zach also utilized a 50 mm prime lens with a Sony F5. This allowed crews to seamlessly shoot back to back interviews. <\/span><\/p>\n

 <\/p>\n

Once the interview portion was completed, the crew worked with the producer to capture B-Roll shots around the store. The B-Roll will be utilized as overlays on the interviews to help keep viewers engaged.<\/span><\/p>\n

 <\/p>\n

We are honored to have had this opportunity to work with Crew 1 TV and Macy\u2019s. We look forward to more collaboration in the future!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Macy\u2019s is a legacy retailer, a holdover from several generations. The popular retail chain store was founded in 1858 and has a history of over 150 years. The department store giant has been a part of several traditions over the years including the Macy\u2019s Day Parade and extravagant window displays during the Christmas season in […]<\/p>\n","protected":false},"author":46,"featured_media":37112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[1082,6288,6309],"_links":{"self":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts\/37111"}],"collection":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/comments?post=37111"}],"version-history":[{"count":2,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts\/37111\/revisions"}],"predecessor-version":[{"id":37114,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts\/37111\/revisions\/37114"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/media\/37112"}],"wp:attachment":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/media?parent=37111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/categories?post=37111"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/tags?post=37111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}