{"id":3645,"date":"2008-11-25T11:11:13","date_gmt":"2008-11-25T15:11:13","guid":{"rendered":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/?p=3645"},"modified":"2018-05-21T03:52:18","modified_gmt":"2018-05-21T07:52:18","slug":"be-a-tourist-in-your-own-town","status":"publish","type":"post","link":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/2008\/be-a-tourist-in-your-own-town\/","title":{"rendered":"Be a Tourist in Your Own Town Commercial Spot for Charleston&#8217;s Vistors Bureau"},"content":{"rendered":"<p><script src=\"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-content\/themes\/oryx\/js\/swfobject.js\" type=\"text\/javascript\"><\/script><\/p>\n<div id=\"mediaspace\"><strong>Video Clip<\/strong><\/div>\n<p><script type=\"text\/javascript\">\/\/ <![CDATA[\n  var so = new SWFObject('http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-content\/uploads\/video\/flvplayer5.swf','mpl','480','370','9');\n  so.addParam('allowfullscreen','true');\n  so.addParam('allowscriptaccess','always');\n  so.addParam('wmode','opaque');\n  so.addVariable('author','Go To Team');\n  so.addVariable('description','SC Lottery Ghost Tour Video Crew Production');\n  so.addVariable('file','http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-content\/uploads\/video\/cvbbat.flv');\n  so.addVariable('image','http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-content\/uploads\/cvbbat.jpg');\n  so.addVariable('controlbar','over');\n  so.addVariable('stretching','exactfit');\n  so.addVariable('plugins', 'gapro-1,viral-2');\n  so.addVariable('gapro.accountid', 'UA-966913-1');\n  so.write('mediaspace');\n\/\/ ]]><\/script><\/p>\n<p>When the <a href=\"http:\/\/www.charlestoncvb.com\/\">Charleston Area Convention and Visitors Bureau<\/a> requested a thirty second spot from <a href=\"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\">GTT<\/a>, we wanted to do something that complimented their current ad campaign.  In the past we&#8217;ve done a lot of video spots for them, but the marketing materials associated with their &#8220;Be a Tourist in Your Own Town&#8221; campaign were all illustrations. In order to tie into their other collateral, we decided to animate the spot.<\/p>\n<p>Working in Photoshop we created various layers to be brought into Final Cut Pro for keyframing and compositing.  Once all the graphics were prepped and the keyframing complete, we had a spot that fit right into the rest of their marketing material. We also had a happy client.<\/p>\n<p>Although the animation wasn&#8217;t particularly complicated, it didn&#8217;t need to be. It need to have the same feel as the rest of their campaign and in the end it did. Take a look at the video above.<\/p>\n<figure id=\"attachment_3646\" aria-describedby=\"caption-attachment-3646\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3646\" title=\"cvb-be-a-tourist\" src=\"http:\/\/s3.amazonaws.com\/assets.gototeam.com\/wp-content\/uploads\/2008\/11\/12194452\/cvb-be-a-tourist-300x225.jpg\" alt=\"Be a Tourist in Your Own Town\" width=\"300\" height=\"225\" \/><figcaption id=\"caption-attachment-3646\" class=\"wp-caption-text\">Be a Tourist in Your Own Town<\/figcaption><\/figure>\n<p><input id=\"gwProxy\" type=\"hidden\" \/><!--Session data--><input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the Charleston Area Convention and Visitors Bureau requested a thirty second spot from GTT, we wanted to do something that complimented their current ad campaign.<\/p>\n","protected":false},"author":46,"featured_media":27633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[566,251,40,19,567,568,569,570,13],"_links":{"self":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts\/3645"}],"collection":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/comments?post=3645"}],"version-history":[{"count":0,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts\/3645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/media\/27633"}],"wp:attachment":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/media?parent=3645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/categories?post=3645"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/tags?post=3645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}