{"id":3386,"date":"2009-10-15T10:00:13","date_gmt":"2009-10-15T14:00:13","guid":{"rendered":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/?p=3386"},"modified":"2018-08-14T06:15:15","modified_gmt":"2018-08-14T10:15:15","slug":"modisett-crew-in-nyc-for-american-express","status":"publish","type":"post","link":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/2009\/modisett-crew-in-nyc-for-american-express\/","title":{"rendered":"Modisett Crew in NYC for American Express"},"content":{"rendered":"<p><!--StartFragment--><\/p>\n<p class=\"MsoNormal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3405\" title=\"ny1cropped1\" src=\"http:\/\/s3.amazonaws.com\/assets.gototeam.com\/wp-content\/uploads\/2009\/10\/12194711\/ny1cropped1-600x263.jpg\" alt=\"ny1cropped1\" width=\"600\" height=\"263\" \/>Some projects are cool based on the subject matter you\u2019re shooting.<span> <\/span>Other projects are neat because you are in a fun location.<span> <\/span>So if you can have an interesting shoot in an awesome location, life as a crew member doesn\u2019t get much better.<span> <\/span>That\u2019s what happened when American Express tapped Go To Team to shoot a series of HD videos promoting their healthy living campaign in New York City.<span> <\/span>So <a href=\"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/2009\/richmond-crew-covers-michael-vick-trial-for-espn\/\">Director of Photography Nick Modisett<\/a>, Sound Operator John South and Producer Janet Stone traveled to the Big Apple to work on the project.<\/p>\n<p class=\"MsoNormal\">Now more than ever, American Express is encouraging its employees to live healthier.<span> <\/span>The credit card company is offering better food items in their cafeteria, making a health coach available to the workers and generally supporting healthier living choices.<span> <\/span><a href=\"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/2009\/richmond-crew-covers-michael-vick-trial-for-espn\/\">The Richmond HD video crew<\/a> profiled several New York based AmEx employees over a few days.<span> <\/span>After an in-depth interview about their personal healthy living choices, the crew would capture them in whatever activity kept them fit.<span> <\/span>Most people ran or walked in the city but one woman did do yoga to stay healthy.<span> <\/span>The finished project will be a great motivator to other employees to stay or get healthy.<span> <\/span>If ol\u2019 So and So can do it, so can you!<\/p>\n<p class=\"MsoNormal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3399\" title=\"ny2\" src=\"http:\/\/s3.amazonaws.com\/assets.gototeam.com\/wp-content\/uploads\/2009\/10\/12194711\/ny2-300x225.jpg\" alt=\"ny2\" width=\"300\" height=\"225\" \/><\/p>\n<p class=\"MsoNormal\">\n","protected":false},"excerpt":{"rendered":"<p>Some projects are cool based on the subject matter you\u2019re shooting. Other projects are neat because you are in a fun location. So if you can have an interesting shoot in an awesome location, life as a crew member doesn\u2019t get much better. That\u2019s what happened when American Express tapped Go To Team to shoot [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":27437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[383,960,8,25,961,238,962,780,963,964,291,411,965,37,13],"_links":{"self":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts\/3386"}],"collection":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/comments?post=3386"}],"version-history":[{"count":1,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts\/3386\/revisions"}],"predecessor-version":[{"id":34443,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts\/3386\/revisions\/34443"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/media\/27437"}],"wp:attachment":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/media?parent=3386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/categories?post=3386"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/tags?post=3386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}