{"id":2478,"date":"2007-11-12T13:58:56","date_gmt":"2007-11-12T18:58:56","guid":{"rendered":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/?p=2478"},"modified":"2018-05-18T10:04:25","modified_gmt":"2018-05-18T14:04:25","slug":"russell-and-jeffcoat-realtors","status":"publish","type":"post","link":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/2007\/russell-and-jeffcoat-realtors\/","title":{"rendered":"Russell and Jeffcoat Realtors"},"content":{"rendered":"<p><script type='text\/javascript' src='http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-content\/themes\/oryx\/js\/swfobject.js'><\/script><\/p>\n<div id='mediaspace'>Video Clip<\/div>\n<p><script type='text\/javascript'>\n  var so = new SWFObject('http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-content\/uploads\/video\/flvplayer5.swf','mpl','620','350','9');\n  so.addParam('allowfullscreen','true');\n  so.addParam('allowscriptaccess','always');\n  so.addParam('wmode','opaque');\n  so.addVariable('author','Go To Team');\n  so.addVariable('description','Realtors Commercial Video Production Crew');\n  so.addVariable('file','http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-content\/uploads\/video\/RJSpots.flv');\n  so.addVariable('image','http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-content\/uploads\/RJSpots.jpg');\n  so.addVariable('controlbar','over');\n  so.addVariable('stretching','exactfit');\n  so.addVariable('plugins', 'gapro-1,viral-2');\n  so.addVariable('gapro.accountid', 'UA-966913-1');\n  so.write('mediaspace');\n<\/script><\/p>\n<tr>\n<td align=\"left\" valign=\"top\">\n<p class=\"Text\" align=\"center\">\n<p class=\"Text\">With the 2006 Winter Olympics fast approaching, Russell &amp; Jeffcoat Realtors, Inc. and its commercial marketing firm Inspired Hype needed to quickly prepare for the real estate company\u2019s local television sponsorship of the winter games on WIS-TV, Columbia, SC\u2019s NBC affiliate. <\/p>\n<p>With a short production window and two high definition commercials to produce in less than two weeks, Inspired Hype turned to Go To Team to meet the production challenge. <\/p>\n<p>\u201cWe knew we needed quality production and quick turn-around. Our producer knew exactly what he needed and Go To Team was his top choice. Their equipment and crew were superb; and the end-product, phenomenal. Our client couldn\u2019t have been happier,\u201d says Dave Wilson, Chief Strategist and Managing Director of Inspired Hype\u2019s Columbia office.<br \/>\nThe two commercials featured company founders, Bob Russell and Abb Jeffcoat, along with top agents who work for Russell &amp; Jeffcoat, South Carolina\u2019s largest independent real estate company. The commercials marked one of the first-in-the-market high definition productions to air in the Columbia, SC market. Go To Team Director of Photography Skip Clark lead the production crew utilizing the company\u2019s brand new Panasonic Varicam AJ-HDC27F camera. Go To Team is the first South Carolina-based production company to own and use the high definition Varicam, an HD camera that features stunning picture quality, robust color and amazing detail. Go To Team handled post-production as well, editing the spots using its complete non-linear HD editing system. &#8220;Editing in HD just brings the image to life. The color and detail are great to work with,&#8221; says Patrick Bryant, Operations Director Manager for Go To Team.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/s3.amazonaws.com\/assets.gototeam.com\/wp-content\/uploads\/2007\/11\/12194255\/RJCommercial01.jpg\" alt=\"\" width=\"224\" height=\"188\" align=\"right\" \/><br \/>\n\u201cGo To Team is part of our long-term plans for growth in the booming southeast market,\u201d Inspired Hype\u2019s Dave Wilson said. \u201cTheir production quality stands head and shoulders above anyone we\u2019ve worked with in the past.\u201d Go To Team\u2019s camera crews and producers have served national clients such as A&amp;E, TLC, VH1 \u201cBehind the Music\u201d, NBC News, ABC\u2019<\/p>\n<p>s 20\/20, Wachovia, NASCAR, Fox Sports, and UPS. Locally, Go To Team has produced broadcast commercial campaigns for the Charleston Area Convention and Visitors Bureau, East Cooper Regional Medical Center, and Mascot Homes. <\/p>\n<p>For More Information on Inspired Hype, contact Inspired Hype at 803-233-4704 (Columbia) or 843-278-8124 (Charleston) or visit their website at <a href=\"http:\/\/www.inspiredhype.com\/\">www.InspiredHype.com<\/a>. <\/p>\n<p>For more information on Russell &amp; Jeffcoat Realtors, call 803-779-6000 or visit their website at<a href=\"http:\/\/www.russellandjeffcoat.com\/\">www.RussellandJeffcoat.com<\/a>. <\/p>\n<p>Other Sites:<br \/>\n<span style=\"color: #666666;\"><a href=\"http:\/\/www.inspiredhype.com\/\" target=\"_blank\">Inspired Hype Website<\/a><\/span><br \/>\n<a href=\"http:\/\/www.russellandjeffcoat.com\/\">Russell &amp; Jeffcoat Realtors Website<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>With a short production window and two high definition commercials to produce in less than two weeks, Inspired Hype turned to Go To Team to meet the production challenge. <\/p>\n","protected":false},"author":46,"featured_media":27870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[251,48,40,18,19,8,23,24,163,238,61,33,72,239,28,35,241,13,242],"_links":{"self":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts\/2478"}],"collection":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/comments?post=2478"}],"version-history":[{"count":0,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts\/2478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/media\/27870"}],"wp:attachment":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/media?parent=2478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/categories?post=2478"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/tags?post=2478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}