![\"\"](\"http:\/\/s3.amazonaws.com\/assets.gototeam.com\/wp-content\/uploads\/2012\/06\/12195542\/IMG_1604-600x448.jpg\" "\\"IMG_1604\\"")
<\/p>\n<\/p>\n
Cool things are happening in the automotive industry these days.\u00a0 Lately Ford has really been pushing the boundaries of what a car can do for you besides just getting you from point A to point B.\u00a0 Ford recently teamed up with Facebook to make it\u2019s cars more social friendly via it\u2019s Sync technology.\u00a0 I headed up to Dearborn, MI to shoot at the Ford Motor Company\u2019s world headquarters for NBC\u2019s Rock Center.<\/p>\n Armed with perhaps my favorite camera, Panasonic\u2019s HDX 900, and a handful of Go Pros I was ready to rock.\u00a0 Our day started at Ford\u2019s Sync lab where we shot technicians demonstrate how Sync can connect with Facebook.\u00a0 Afterwards I mounted some Go Pros to a Mustang and we drove around the Ford Campus while we interviewed one of the head engineers.<\/p>\n Our day ended with setting up for an interview with Ford\u2019s Vice President of Marketing and Sales.\u00a0 Ford hooked us up with a large show room for the interview.\u00a0 There was a Fusion parked in the room on one of those turntables.\u00a0 I adjusted the angle of the car and got set up.\u00a0 Above the car was this array of soft lights that really highlighted the car well.\u00a0 Once I had my subject lit I only had to add one additional light to give the front of the car a bit of punch.\u00a0 It\u2019s always nice when you can take advantage of your environment, especially when you don\u2019t have a ton of time on your side.<\/p>\n Although it was a fast paced day it was also a lot of fun.\u00a0 I can\u2019t wait to see the piece when it airs later in the air.<\/p>\n","protected":false},"excerpt":{"rendered":" Cool things are happening in the automotive industry these days.\u00a0 Lately Ford has really been pushing the boundaries of what a car can do for you besides just getting you from point A to point B.\u00a0 Ford recently teamed up with Facebook to make it\u2019s cars more social friendly via it\u2019s Sync technology.\u00a0 I headed […]<\/p>\n","protected":false},"author":46,"featured_media":24465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[598,71,1538],"_links":{"self":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts\/16016"}],"collection":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/comments?post=16016"}],"version-history":[{"count":0,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/posts\/16016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/media\/24465"}],"wp:attachment":[{"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/media?parent=16016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/categories?post=16016"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/120.72.95.94:55167\/assignmentdesk\/site\/wp-json\/wp\/v2\/tags?post=16016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/s3.amazonaws.com\/assets.gototeam.com\/wp-content\/uploads\/2012\/06\/12195542\/Screen-shot-2012-05-26-at-8.00.54-PM-300x168.png\" "\\"Screen")
![\"\"](\"http:\/\/s3.amazonaws.com\/assets.gototeam.com\/wp-content\/uploads\/2012\/06\/12195542\/Screen-shot-2012-05-26-at-7.59.37-PM-300x168.png\" "\\"Screen")