When Mascot Homes, Incorporated was looking for a new and better way to promote its modular homes, the company called on Go To Team. Go To Team delivered, by creating and producing two 30 second commercials that are currently airing across South Carolina. GTT Producer Thomas Hughes wrote the scripts, and GTT spent one day shooting the spots at a modular home in Johns Island, South Carolina.
“The client wanted one spot that would air immediately, and also a spot that would air during the Christmas Holidays,” says Hughes. The modular home GTT used for the spot was decorated for the holidays, but that presented a challenge. “For the spot that needed to air immediately, we had to take the Christmas decorations down. But for the Holiday spot, we had to put them back up again. So for this job, we also became production designers, prop masters and set dressers.”
Long-time Columbia, SC television personality Joe Pinner was the talent. After the commercials were shot, GTT edited the spots in-house, using its complete non-linear editing system. “With our system, you have infinite control. You can color-correct footage and produce a high quality piece of material,” says Hughes.
“The client wanted the commercials turned around quickly. We edited the spots and they were ready a week later.” Go To Team made at least a dozen beta dubs and distributed the commericals to the directly to South Carolina television stations.
Hugh Gaymon with Mascot Homes says he was very pleased with the finished product. “Everything went well. Go To Team took care of everything. People on the street tell me they like my spot.”
For More Information on Mascot Homes contact Mascot Homes Sales Center at (803) 794-4725.